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A spellbinder is an orator who can hold his listeners spellbound.

Andrew M. Lobaczewski, in his book Political Ponerology, speaks of spellbinders and how they can play a role in the genesis of macrosocial Evil.

Dr. Lobaczewski writes:

In order to comprehend ponerogenic paths, especially those acting in a wider social context, let us observe the roles and personalities of individuals we shall call “spellbinders” who are highly active in this area in spite of their statistically negligible number. They are generally the carriers of various pathological factors, some characteropathies, and some inherited anomalies….
Spellbinders are characterized by pathological egotism. Such a person is forced by some internal causes to make an early choice between two possibilities: the first is forcing other people to think and experience things in a manner similar to his own; the second is a feeling of being lonely and different, a pathological misfit in social life. Sometimes the choice is either snake-charming or suicide.
Triumphant repression of self-critical or unpleasant concepts from the field of consciousness gradually gives rise to the phenomena of conversion thinking, or paralogistics, paramoralisms, and the use of reversion blockades. They stream so profusely from the mind and mouth of the spellbinder that they flood the average person’s mind. Everything becomes subordinated to the spellbinder’s over-compensatory conviction that they are exceptional, sometimes even messianic. An ideology emerges from this conviction, true in part, whose value is supposedly superior. However, if we analyze the exact functions of such an ideology in the spellbinder’s personality, we perceive that it is a nothing other than a means of self-charming, useful for repressing those tormenting self-critical associations into the subconscious. The ideology’s instrumental role in influencing other people also serves the spellbinder’s needs.
The spellbinder places on a high moral plane anyone who has succumbed to his influence and incorporated the experiential method he imposes. He showers such people with attention and property, if possible. Critics are met with “moral” outrage. It can even be proclaimed that the compliant minority is in fact the moral majority, since it professes the best ideology and honors a leader whose qualities are above average.
Such an individual fishes an environment or society for people amenable to his influence, deepening their psychological weaknesses until they finally join together in a ponerogenic union. On the other hand, people who have maintained their healthy critical faculties intact, based upon their own common sense and moral criteria, attempt to counteract the spellbinders’ activities and their results. In the resulting polarization of social attitudes, each side justifies itself by means of moral categories. That is why such commonsense resistance is always accompanied by some feeling of helplessness and deficiency of criteria.
The awareness that a spellbinder is always a pathological individual should protect us from the known results of a moralizing interpretation of pathological phenomena, ensuring us an objective criteria for more effective action. Explaining what kind of pathological substratum is hidden behind a given instance of spellbinding activities should enable a modern solution to such situations.
Doubletalk is only one of many symptoms. Others are the specific facility for producing new names which have suggestive effects and are accepted virtually uncritically, in particular outside the immediate scope of such a system’s rule. We must thus point out the paramoralistic character and paranoidal qualities frequently contained within these names. The action of paralogisms and paramoralisms in this deformed ideology becomes comprehensible to us based on the information presented in Chapter IV. Anything which threatens pathocratic rule becomes deeply immoral.
Whenever a society contains serious social problems, there will also be some group of sensible people striving to improve the social situation by means of energetic reforms, so as to eliminate the cause of social tension. Others consider it their duty to bring about a moral rejuvenation of society.
Elimination of social injustice and reconstruction of the country’s morals and civilization could deprive a pathocracy of any chance to take over. Such reformers and moralists must therefore be consistently neutralized by means of liberal or conservative positions and appropriately suggestive catchwords and paramoralisms; if necessary, the best among them has to be murdered.
Protecting one’s mind from the effects of paralogistic propaganda, as well as one’s personality from the influence of paramoralisms and the other techniques already described, sharpens controlled thinking processes and the ability to discern these phenomena. Such training is also a special kind of common man’s university.